To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field. -Edward de Bono Success
Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car. -Edward de Bono Car
Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity. -Edward de Bono Humor
In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures. -Edward de Bono Future
Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven. -Edward de Bono Car
Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas. -Edward de Bono Change
Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting. -Edward de Bono Hope
It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them. -Edward de Bono Humor
It's always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor. -Edward de Bono Humor
Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven. -Edward de Bono Power
Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven. -Edward de Bono Intelligence
