I think that we're on a path that Apple was determined to be on since the '70s, which was to try and make technology relevant and personal. - Jonathan Ive 1 Share Now -
Our goal is to desperately make the best products we can. We're not naive. We trust that if we're successful and we make good products, that people will like them. And we trust that if people like them, they'll buy them. And we figured out the operation and we're effective. We know what we're doing, so we'll make money, but it's a consequence. - Jonathan Ive 3 Share Now -
Every new car, you open the door, and you look at all those internal mellifluous swoopy bits, and they have no meaning. - Jonathan Ive 5 Share Now -
What we make testifies who we are. People can sense care and can sense carelessness. This relates to respect for each other and carelessness is personally offensive. - Jonathan Ive 6 Share Now -
Why is it when we have a bad experience with a product, we assume it is us, but a bad experience with food, we blame the food?! - Jonathan Ive 7 Share Now -
There's no learning without trying lots of ideas and failing lots of times. - Jonathan Ive 8 Share Now -
There is a clear goal and it isn't to make money. The goal is to desperately try to make the best products we can. We are not naive - if you trust it, people like it, they buy it and we make money. This is a consequence. - Jonathan Ive 9 Share Now -
Our goal is to desperately make the best products we can. We're not naive. We trust that if we're successful and we make good products, that people will like them. And we trust that if people like them, they'll buy them. And we figured out the operation and we're effective. We know what we're doing, so we'll make money, but it's a consequence. - Jonathan Ive 10 Share Now -
