It's shocking to think about how little the travel industry cares about sustainability - and it's the basis of their business! - Jochen Zeitz 1 Share Now -
We decided that sports, lifestyle and fashion were three elements that could be mixed together to a very unique formula. That's what we did: make Puma a very sports-fashion brand when, at the times, everybody talked about sports and sports performance and functionality. We said, 'Well, it's about more.' - Jochen Zeitz 2 Share Now -
Let's recreate the equivalent of the Met Ball in Europe and, rather than for the museum, give the money to environmental causes. - Jochen Zeitz 3 Share Now -
Sustainability is no longer about doing less harm. It's about doing more good. - Jochen Zeitz 4 Share Now -
I was actually accepted into medical school in Italy. But then I wanted to come back and learn medicine in Germany. And while waiting, I decided to join a business school. I figured it would be useful for doctors to know some business as well! - Jochen Zeitz 5 Share Now -
I always wanted to be a medical doctor, and I never thought of business. - Jochen Zeitz 6 Share Now -
We should bring in an environmental attitude, and I think luxury should automatically be about sustainability and quality. - Jochen Zeitz 7 Share Now -
We always try to reinterpret sport in an innovative, fashionable way, and when we do fashion, we're always trying to bring our sports heritage into the fashion world. - Jochen Zeitz 8 Share Now -
We should bring in an environmental attitude, and I think luxury should automatically be about sustainability and quality. - Jochen Zeitz 9 Share Now -
The puma... the cat... is not just about power and speed and strength... but it is also a very elegant animal. That's what we've tried to reflect in our products. - Jochen Zeitz 10 Share Now -
