Because advertising and marketing is an art, the solution to each new problem or challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people's mediocrities. That's precisely what 'trends' are - a search for something 'safe' - and why a reliance on them leads to oblivion. - George Lois 1 Share Now -
When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals. - George Lois 2 Share Now -
Ad agencies do all kinds of market research that ask people what they think they want, and instead, you should be creating things that you want. If you do something and you get it, the rest of the world will get it, too. Trust your own instincts, your own intellect, and your own sense of humor. - George Lois 3 Share Now -
Ad agencies do all kinds of market research that ask people what they think they want, and instead, you should be creating things that you want. If you do something and you get it, the rest of the world will get it, too. Trust your own instincts, your own intellect, and your own sense of humor. - George Lois 4 Share Now -
In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind. - George Lois 5 Share Now -
