The same products, services or technologies can fail or succeed depending on the business model you choose. Exploring the possibilities is critical to finding a successful business model. Settling on first ideas risks the possibility of missing potential that can only be discovered by prototyping and testing different alternatives. - Alexander Osterwalder 1 Share Now -
Once you understand business models you can then start prototyping business models just like you prototype products. - Alexander Osterwalder 2 Share Now -
