Curiosity about life in all of its aspects, I think, is still the secret of great creative people. -Leo Burnett Great
If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all. -Leo Burnett Business
If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks. -Leo Burnett Art
Good advertising does not just circulate information. It penetrates the public mind with desires and belief. -Leo Burnett Good
